Pop Daddy was born out of the passion—some would say obsession—that Pop Daddy Snacks Founder’s Mark and Erin Sarafa had for microwave popcorn. Mark and his family were eating microwave popcorn almost every evening when he decided to do some research. When he learned about the chemicals used in microwave popcorn, he realized he needed to find a new, healthier way to feed his family’s addiction!
Mark bought a large popcorn machine and started experimenting with different kernels and flavors in his basement, passing out his popcorn to friends, family, and neighbors. Mark and Erin were thrilled the popcorn was so popular, and after two years of giving away his popcorn for free, his wife Erin, and two kids, J.T. and Grace, suggested he sell it. In 2013, Pop Daddy became Mark’s full-time job, with the idea of Bold Snacks made with Big Heart becoming the backbone of the company.