General Mills

General Mills
Did you know? - The General Mills company was created in June 1928 when Washburn-Crosby President James Ford Bell merged Washburn-Crosby and 28 other mills. The first cereal sold under the General Mills brand was Wheaties, followed by Kix. In 1941, General Mills launched what would become the leading brand in the cereal category – the yellow box familiar everywhere - Cheerios! By 1954, Cheerios was the top-selling General Mills cereal.





Lots of America's favourite breakfast cereals are sold under the General Mills brand. When the box is labelled with a big "G", you know you're getting the General Mills quality and a tasty cereal loved by generations of Americans! Try some General Mills cereals and see what taste has been waking up America over the past 75 years.

General Mills Cookie Crisp Cereal - 10.6oz (300g) Food and Groceries General Mills

General Mills Cookie Crisp Cereal - 10.6oz (300g)

£4.99

What better than the taste of freshly baked chocolate chip cookies? Not a lot, we'd say! And now, thanks to General Mills, you can enjoy their crunchy, chocolately flavour at breakfast time with their...

Cinnamon Toast Crunch Cereal - 12oz (340g) Food and Groceries General Mills

Cinnamon Toast Crunch Cereal - 12oz (340g)

£5.99

Sweet, crunchy, and full of vitamins and minerals.. and a good source of calcium with a delicious hint of cinnamon in every bowl! Cinnamon Toast Crunch is a cereal made for kids that can be enjoyed by...

Cheerios Chocolate Peanut Butter cereal 11.3oz (320g) Food and Groceries General Mills

Cheerios Chocolate Peanut Butter cereal 11.3oz (320g)

£5.99

Cheerios are passionate about making cereals with the best oats possible to feed your heart with goodness. They're on a mission to create something good and make good go round!Chocolate Peanut Butter ...

Wheat Chex Cereal 14oz (396g) Food and Groceries General Mills

Wheat Chex Cereal 14oz (396g)

£4.99

Get your day off to a great start with this delicious Wheat Chex Breakfast cereal from General Mills. This oven toasted wheat cereal, with its iconic checked squares, has no high fructose corn syrup, ...

Out Of Stock

Peanut Butter Chocolate Blasted Shreds 23.2oz (657g) Food and Groceries General Mills

Peanut Butter Chocolate Blasted Shreds 23.2oz (657g)

£5.99

Ditch the average, bland shredded wheat cereal and try General Mill's newest cereal; Blasted Shreds! EPIC FLAVOUR has been brought to old-school shredded wheat to create a delicious breakfast cereal w...

Out Of Stock

Honey Nut Chex Cereal Box 12.5oz (354g)

Honey Nut Chex Cereal Box 12.5oz (354g)

£4.99

Satisfy your hunger and taste buds with this delicious crunchy corn cereal with a touch or real honey and natural almond flavour.Imported from the USA....

Out Of Stock

General Mills Vanilla Chex Cereal 12.1oz (343g)  Breakfast & Cereals General Mills

General Mills Vanilla Chex Cereal 12.1oz (343g)

£4.99

Start your day right with a delicious and nutricious bowl of Vanilla Chex cereal from General Mills; the name you can trust for a great breakfast! This rice cereal has been infused with natural vanill...

Out Of Stock

General Mills Corn Chex Breakfast Cereal 12oz (340g)  Breakfast & Cereals General Mills

General Mills Rice Chex Breakfast Cereal 12oz (340g)

£4.99

For more than 150 years General Mills have been making food with passion - they aim to serve the world by making food people love! These Rice Chex Cereal are delicious square bites of oven toasted ric...

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General Mills French Toast Crunch Cereal 11.6oz (328g) Breakfast & Cereals General Mills

General Mills French Toast Crunch Cereal 11.6oz (328g)

£5.99

French Toast Crunch originally debuted on American grocery store shelves in late 1995 and was discontinued in 2006. Today, the cereal is back in its original shape from the 1990s! Lots of cereals ...

Out Of Stock

General Mills Corn Chex Breakfast Cereal - 12fl.oz (340g)  Food and Groceries General Mills

General Mills Corn Chex Breakfast Cereal - 12fl.oz (340g)

£4.99

Start your day right with a delicious and nutricious bowl of Corn Chex cereal from General Mills; the name you can trust for a great breakfast!It's simply nutricious and flavoursome with no artificial...

Out Of Stock

Chocolate Chex Cereal 12.8oz (362g) Food and Groceries General Mills

General Mills Chocolate Chex Cereal 12.8oz (362g)

£4.99

For more than 150 years General Mills have been making food with passion - they aim to serve the world by making food people love!These Chocolate Chex Cereals are delicious square bites of crispy swee...

Out Of Stock

General Mills Apple Cinnamon Toast Crunch Cereal 11.1oz (314g) Food and Groceries General Mills

General Mills Apple Cinnamon Toast Crunch Cereal 11.1oz (314g)

£5.99

For more than 150 years General Mills have been making food with passion - they aim to serve the world by making food people love! These Apple Cinnamon Toast Crunch Cereal are delicious bites of crisp...

Out Of Stock

General Mills - Golden Grahams Cereal - 12oz (340g) Breakfast & Cereals General Mills

General Mills - Golden Grahams Cereal - 12oz (340g)

£5.49

Back in 1978, a whole new breakfast taste sensation was introduced, called "Golden Grahams" and families all across America have enjoyed this same golden morning breakfast every day since. So why not ...

Out Of Stock

General Mills - Cocoa Puffs Cereal Family Size - 20.9oz (592g) Food and Groceries General Mills

General Mills - Cocoa Puffs Cereal Family Size - 20.9oz (592g)

£5.99

Cocoa Puffs have been loved by generations of kids and adults alike since they were first introduced back in 1958! The ultimate chocolate-y experience...

Out Of Stock

General Mills - Cocoa Puffs Cereal - 11.8oz (334g) Breakfast & Cereals General Mills

General Mills - Cocoa Puffs Cereal - 11.8oz (334g)

£4.99

Cocoa Puffs have been loved by generations of kids and adults alike since they were first introduced back in 1958! The ultimate chocolate-y experience...

Out Of Stock

Cinnamon Toast Crunch Cup (56g) Food and Groceries General Mills

Cinnamon Toast Crunch Cup (56g)

£1.69

Sweet, crunchy, and full of vitamins and minerals.. and a good source of calcium with a delicious hint of cinnamon in every bowl! Cinnamon Toast Crunch is a cereal made for kids that can be enjoyed by...

Out Of Stock

Cinnamon Toast Crunch Churros Cereal - 11.9oz (337g) Food and Groceries

Cinnamon Toast Crunch Churros Cereal - 11.9oz (337g)

£5.99

Now you can enjoy the great taste of General Mill's Cinnamon Toast Crunch cereal with a mix of sweet cinnamon sugar and crunch in an all-new bite size churros form! The bite size churro pieces are...

Out Of Stock

Cinnamon Chex Cereal 12.1oz (343g)

Cinnamon Chex Cereal 12.1oz (343g)

£4.99

Wake up to the sweet taste of cinnamon Chex cereal. A sweet dusting of real cinnamon and sugar flavours hug each gluten free crunchy, Cinnamon Chex Cereal square. They're so tasty. There's 10g of wh...

Out Of Stock

Cheerios Very Berry Cereal 10.9oz (309g) Food and Groceries General Mills

Cheerios Very Berry Cereal 10.9oz (309g)

£5.99

Cheerios are passionate about making cereals with the best oats possible to feed your heart with goodness. They're on a mission to create something good and make good go round!Very Berry Cheerios are ...

Out Of Stock

Blueberry Chex Cereal 12oz (340g) Food and Groceries General Mills

Blueberry Chex Cereal 12oz (340g)

£4.99

Americans have been starting their day with Chex breakfast cereals since 1937! Why not start your day a delicious way with this sweetened rice cereal, that boasts no artificial colours, flavours or pr...

Out Of Stock

Berry Berry Kix Cereal 12oz (340g) Food and Groceries General Mills

Berry Berry Kix Cereal 12oz (340g)

£5.49

Since the first batch of crispy corn puffs in 1937, KIX has been dedicated to helping you get a bright start to your day! These Berry Berry Kix combine the wholesome goodness of the original, with a...

Out Of Stock