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General Mills

General Mills
Did you know? - The General Mills company was created in June 1928 when Washburn-Crosby President James Ford Bell merged Washburn-Crosby and 28 other mills. The first cereal sold under the General Mills brand was Wheaties, followed by Kix. In 1941, General Mills launched what would become the leading brand in the cereal category – the yellow box familiar everywhere - Cheerios! By 1954, Cheerios was the top-selling General Mills cereal.





Lots of America's favourite breakfast cereals are sold under the General Mills brand. When the box is labelled with a big "G", you know you're getting the General Mills quality and a tasty cereal loved by generations of Americans! Try some General Mills cereals and see what taste has been waking up America over the past 75 years.

General Mills Trix Trolls with Marshmallows - 9.7oz (274g) Food and Groceries General Mills

General Mills Trix Trolls with Marshmallows - 9.7oz (274g)

£5.49

The Trix Rabbit and Trolls will try every trick in the book to get their hands on a bowl full of these colourful, fruity, puffed corn cereal with scrumptious marshmallows. Make sure you beat them to i...

General Mills Hershey Kisses Cereal 10.9oz (309g) Food and Groceries General Mills

General Mills Hershey Kisses Cereal - 10.9oz (309g)

£5.49

General Mills and Hershey's have joined forces to bring the Hershey's Kiss to your breakfast table with Hershey's Kisses Cereal: chocolate-flavoured corn puff pieces shaped like the classic candy.Cere...

General Mills Cookie Crisp Cereal - 10.6oz (300g) Food and Groceries General Mills

General Mills Cookie Crisp Cereal - 10.6oz (300g)

£4.99

What better than the taste of freshly baked chocolate chip cookies? Not a lot, we'd say! And now, thanks to General Mills, you can enjoy their crunchy, chocolately flavour at breakfast time with their...

Wheat Chex Cereal 14oz (396g) Food and Groceries General Mills

Wheat Chex Cereal 14oz (396g)

£4.99

Get your day off to a great start with this delicious Wheat Chex Breakfast cereal from General Mills. This oven toasted wheat cereal, with its iconic checked squares, has no high fructose corn syrup, ...

General Mills Cocoa Puffs Cereal - 10.4oz (294g) Food and Groceries General Mills

General Mills Cocoa Puffs Cereal - 10.4oz (294g)

£4.99

Cocoa Puffs have been loved by generations of kids and adults alike since they were first introduced back in 1958! The ultimate chocolate-y experience!Delicious crunchy, munchy, and chocolatey cereal....

General Mills Honey Kix 18oz (510g) Food and Groceries General Mills

General Mills Honey Kix - 18oz (510g)

£5.99

Honey Kix cereal contains the wholesome goodness of Original Kix with a touch of honey straight from the hive. Kid-tested and mother approved.Start the morning simply, and start life right. Made with ...

General Mills Chocolate Chex Cereal 12.8oz (362g) Food and Groceries General Mills

General Mills Chocolate Chex Cereal 12.8oz (362g)

£4.99

For more than 150 years General Mills have been making food with passion - they aim to serve the world by making food people love!These Chocolate Chex Cereals are delicious square bites of crispy swee...

Sugar Cookie Toast Crunch Cereal - GIANT SIZE 34.75oz (985g) Food and Groceries General Mills

Sugar Cookie Toast Crunch Cereal - GIANT SIZE 34.75oz (985g)

£9.99

Sugar Cookie Toast Crunch limited edition cereal is returning to shelves again for another winter season.When you have cookie cravings, Sugar Cookie Toast Crunch hits the spot - no baking required!Sug...

Out Of Stock

Star Wars The Mandalorian Cereal GIANT Box - 33oz (935g) Food and Groceries General Mills

Star Wars The Mandalorian Cereal GIANT Box - 33oz (935g)

£10.99

Packed with sweetened corn puffs and a bounty of fun, with marshmallow pieces shaped like the Child to deliver a breakfast that can be enjoyed in your own galaxy.Giant 33oz box includes 2 big bags of ...

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Maple Cheerios Cereal - 10.8oz (306g) Food and Groceries General Mills

Maple Cheerios Cereal - 10.8oz (306g)

£5.99

Get in the spirit of the Fall season by waking up to these maple-flavour Cheerios! Each cheery little "O" has been flavoured with real maple syrup and other natural flavours for a sweet crunch that's ...

Out Of Stock

Lucky Charms Cinnamon Vanilla Limited Edition - 10.2oz (289g) Food and Groceries General Mills

Lucky Charms Cinnamon Vanilla Limited Edition - 10.2oz (289g)

£5.99

Why not try the latest Limited Edition from Lucky Charms - Cinnamon Vanilla! Enjoy this sweet, seasonal taste of frosted cinnamon oat cereal with blue and white marshmallow snowflakes and snowmen! The...

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Honey Nut Cheerios HUGE Box - 48oz (1.3kg) Food and Groceries General Mills

Honey Nut Cheerios HUGE Box - 48oz (1.3kg)

£12.99

You already know that Honey Nut Cheerios® has the irresistible taste of golden honey, making it a family favourite. But did you know that each little “o” also contains soluble fibre from whole grain o...

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General Mills Wheaties - 15.6oz (442g) Food and Groceries General Mills

General Mills Wheaties - 15.6oz (442g)

£5.99

General Mills Wheaties - 15.6oz (442g)...

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General Mills Trix Cereal - 13.9oz (394g) Food and Groceries General Mills

General Mills Trix Cereal - 13.9oz (394g)

£5.49

General Mills Trix Cereal - 13.9oz (394g)...

Out Of Stock

New
General Mills Reese's BIG PUFFS Cereal - 15.5oz (439g) Food and Groceries General Mills

General Mills Reese's BIG PUFFS Cereal - 15.5oz (439g)

£6.99

Peanut Butter sweet and crunchy corn puffs.Reese’s Puffs Big Puffs cereal is designed to be enjoyed by the entire family or cereal lovers of all ages looking to add a delicious twist to their breakfas...

Out Of Stock

General Mills Pumpkin Spice Cheerios - 10.8oz (306g) Sweets and Candy General Mills

General Mills Pumpkin Spice Cheerios - 10.8oz (306g)

£5.49

Pumpkin Spice Cheerios has a delicious blend of cinnamon, nutmeg, and clove. It’s fall in a box! This seasonal flavour is going to be a pantry staple…but make sure to grab a box as it’s only available...

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General Mills Multi Grain Cheerios Cereal - 9oz (255g) Food and Groceries General Mills

General Mills Multi Grain Cheerios Cereal - 9oz (255g)

£5.99

Multi Grain Cheerios delivers the perfectly balanced combination of nutrition and taste with 5 whole grains and essential nutrition to help get you through the day! The 5 whole grains are grown, m...

Out Of Stock

General Mills Maple Cheerios Cereal - 14.2oz (402g) Food and Groceries General Mills

General Mills Maple Cheerios Cereal - 14.2oz (402g)

£5.99

General Mills Maple Cheerios Cereal - 14.2oz (402g)...

Out Of Stock

New
General Mills Golden Grahams Cereal - 11.7oz (331g) Food and Groceries General Mills

General Mills Golden Grahams Cereal - 11.7oz (331g)

£5.49

Back in 1978, a whole new breakfast taste sensation was introduced, called "Golden Grahams" and families all across America have enjoyed this same golden morning breakfast every day since. So why not ...

Out Of Stock

General Mills French Toast Crunch Cereal 11.1oz (314g) Food and Groceries General Mills

General Mills French Toast Crunch Cereal 11.1oz (314g)

£5.99

French Toast Crunch originally debuted on American grocery store shelves in late 1995 and was discontinued in 2006. Today, the cereal is back in its original shape from the 1990s! Lots of cereals ...

Out Of Stock

General Mills Cinnamon Toast Crunch Cereal 19.3oz (547g) FAMILY SIZE Food and Groceries General Mills

General Mills Cinnamon Toast Crunch Cereal - 19.3oz (547g) FAMILY SIZE

£6.99

Cinnamon Toast Crunch was launched in 1984, and is one of the most Loved American Cereals. The Cinnamon milk it creates could even be better than the tasty recipe of Cinnamon Toast from which the cere...

Out Of Stock

Fruity Lucky Charms Cereal - 12oz (340g) Food and Groceries General Mills

Fruity Lucky Charms Cereal - 12oz (340g)

£5.99

Fruity Lucky Charms are brand new for 2019 and take the traditional oat-y, grainy part of the cereal and fruits it up — meaning that there is no wastage to your tastebuds, no filler, just pure, u...

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Cocoa Puffs Brownie Crunch Cereal - 10.4oz (294g) Food and Groceries General Mills

Cocoa Puffs Brownie Crunch Cereal - 10.4oz (294g)

£2.81

Cocoa Puffs Brownie Crunch Cereal is a delicious breakfast cereal for the entire family to enjoy.Delightful chocolatey flavour you know and love from Cocoa Puffs.Great tasting cereal for the entire fa...

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Cinnamon Toast Crunch Cup (56g) Food and Groceries General Mills

Cinnamon Toast Crunch Cup (56g)

£1.69

Sweet, crunchy, and full of vitamins and minerals.. and a good source of calcium with a delicious hint of cinnamon in every bowl! Cinnamon Toast Crunch is a cereal made for kids that can be enjoyed by...

Out Of Stock

Cinnamon Toast Crunch Churros Cereal - 11.9oz (337g) Food and Groceries General Mills

Cinnamon Toast Crunch Churros Cereal - 11.9oz (337g)

£5.99

Now you can enjoy the great taste of General Mill's Cinnamon Toast Crunch cereal with a mix of sweet cinnamon sugar and crunch in an all-new bite size churros form! The bite size churro pieces are...

Out Of Stock

Cinnamon Toast Crunch Cereal GIANT box - 49.5oz (1.4kg) Food and Groceries General Mills

Cinnamon Toast Crunch Cereal GIANT box - 49.5oz (1.4kg)

£12.99

Cinnamon Toast Crunch breakfast cereal. A favourite for cinnamon fans!GIANT box 49.5oz (1.4kg) contains two very big bags.Imported from the USA...

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Cinnamon Toast Crunch Cereal - 12oz (340g) Food and Groceries General Mills

Cinnamon Toast Crunch Cereal - 12oz (340g)

£5.99

Sweet, crunchy, and full of vitamins and minerals.. and a good source of calcium with a delicious hint of cinnamon in every bowl! Cinnamon Toast Crunch is a cereal made for kids that can be enjoyed by...

Out Of Stock

Chocolate Toast Crunch Cereal - 12.4oz (351g) Food and Groceries

Chocolate Toast Crunch Cereal - 12.4oz (351g)

£5.49

When whole grain is the first ingredient you know you're in for a bowl full of tasty goodness. Naturally flavoured with real cocoa and cinnamon this Chocolate Toast Crunch Cereal will get anyone out o...

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Cheerios Very Berry Cereal Large Size - 14.5oz (411g) Food and Groceries General Mills

Cheerios Very Berry Cereal Large Size - 14.5oz (411g)

£6.99

Cheerios are passionate about making cereals with the best oats possible to feed your heart with goodness. They're on a mission to create something good and make good go round!Very Berry Cheerios are ...

Out Of Stock

Cheerios Very Berry Cereal 10.9oz (309g) Food and Groceries General Mills

Cheerios Very Berry Cereal 10.9oz (309g)

£5.99

Cheerios are passionate about making cereals with the best oats possible to feed your heart with goodness. They're on a mission to create something good and make good go round!Very Berry Cheerios are ...

Out Of Stock